Your privacy, plainly explained.

1. What we collect

When you sign up for Amal, we collect only what we need to run your programme:

• Your name, so we can address you personally
• Your WhatsApp number, so we can send your daily reflections
• Your language preference (English or Arabic), so prompts feel natural
• Your preferred delivery time (morning, afternoon, or evening)
• Your gender, if you choose to share it. Entirely optional, used only to understand our audience in aggregate.

When you engage with the programme, we also store:

• Your journal entries, the replies you send each day
• Your mood scores (1 to 5), if you choose to send them
• Enough conversation context for Amal to respond to you thoughtfully

We do not collect your location, contacts, photos, or any other information from your device.

2. Who can see it

Only the Amal team. Your journal entries are stored privately and are never read. Not by us, and not by anyone else.

No other person or service has access to your replies.

3. What we never do

• Sell your data to anyone. Ever.
• Share your information with advertisers
• Use your journal entries for any purpose other than running your Amal programme
• Show your replies to other participants
• Send you marketing messages from third parties

4. How to delete everything

You are in full control of your data. To permanently delete your account and everything associated with it, simply reply DELETE to Amal directly on WhatsApp at any time.

All your data (your name, number, journal entries, mood scores and conversation history) will be permanently and irreversibly removed within 24 hours.

5. Where it's stored

Your data is stored securely using industry-standard encryption. We use no advertising integrations and connect to no data brokers.

6. Questions

If you have any questions about how your data is handled, sign up and ask us directly through the programme. Once you're in, just send Amal a message and we will respond within 48 hours.

Join the programme →